Sr Marketing Manager

Vaste medewerker, Voltijd · Amsterdam

About the job
Salonized is a rapidly growing SaaS company providing innovative solutions for the salon and spa industry. We are seeking an experienced and dynamic bilingual (EN-NL) Senior Marketing Manager to join our team and drive our marketing efforts. This is a key role for someone who is passionate about building brand awareness, creating integrated marketing campaigns, and driving global marketing growth for Salonized.
How you will have an impact
Brand Development:
  • Develop and implement strategies to build brand awareness across our key markets (Netherlands, Belgium, and Germany) and into new European markets.
  • Lead and support the development of consistent brand messaging and visuals across all channels.
Integrated Marketing Campaigns:
  • Conceptualize and execute integrated marketing campaigns that drive customer acquisition and optimise results across all promotional channels.
  • Working with Content, Digital and Sales teams to utilize a mix of online and offline channels to reach target audiences effectively.
Global Marketing Leadership:
  • Lead the development and execution of global marketing initiatives to drive customer acquisition and revenue growth.
  • Manage new market opportunities to expand Salonized's footprint.
  • Manage Content, Social Media, and Design specialists.
  • Collaborate with internal teams, agencies, and partners to execute marketing initiatives.
Content Strategy:
  • Support Content Manager in the creation of compelling and engaging content for various marketing channels, including digital, social media, and print.
  • Collaborate in the alignment of content with brand messaging that resonates with target audiences.
Digital Marketing:
  • Leverage digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns to drive customer conversion and engagement
  • Utilize analytics to measure and optimize the performance of digital marketing efforts.
Market Research and Analysis:
  • Collaborate with Product Marketing and User Research on market research to stay informed about industry trends and competitors and to develop strong segmentation and customer profiles.
  • Use data-driven insights to make informed decisions and refine marketing strategies.
Your superpowers
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • 5 years of proven experience in SaaS as a senior marketing professional with a focus on product-led growth, brand building, and global growth.
  • Strong strategic thinking and planning skills, with the ability to translate business objectives into effective marketing strategies.
  • Demonstrated success in creating and executing integrated marketing campaigns.
  • Exceptional leadership and project management skills.
  • Excellent communication and interpersonal skills.
  • Strong content writing skills in Dutch and English. German would be a plus.
What we offer
  • A competitive salary based on your experience;
  • Free & delicious lunch every day in the office.
  • Career opportunities and strong stimulation of personal development;
  • MacBook, a Swapfiets (bike) in the city of your choice, and a museum card;
  • Regular (some call it frequent) dinners, drinks, and parties;
  • A yearly retreat with the whole team (oh my!);
  • And to rest: 28 vacation days a year.
What you can expect from our hiring process?
  • Resume review: We check your resume to see if you’re a good fit.
  • Video Screening: We get to know you a little better, and you us!
  • Interview: You'll speak with two team members about your background and previous experiences.
  • Case: We'll test your abilities through a practical exercise.
  • Offer: The Salonized team welcomes you!
About us

At Salonized, we are on a mission to make work beautiful for beauty professionals with our easy-to-use salon software. We believe we can transform the salon experience. Together with around 70 Salonizers, we work hard to create a phenomenal experience for our clients. With over 12.000 salons believing in us, we are the market leader in the Benelux. We are already expanding rapidly into new countries, and we’re not done yet. That’s where you come in.

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